Meta Ads
Facebook and Instagram campaigns that fill the full-arch pipeline, not the inbox
Meta is where full-arch patients are reached before they search. We run intent-matched Facebook and Instagram campaigns with creative built around the implant decision journey, route every lead into immediate follow-up, and retarget researchers until they book. Creative is refreshed on a schedule and every campaign is judged on consultations and seated arches.
Paid social is the channel most practices have tried once, seen a flood of unqualified leads, and written off. The difference between that experience and a Meta account that fills a full-arch schedule is almost never the platform; it is creative that speaks to a patient who has not yet admitted they need implants, audiences built around geography rather than guessed interests, a landing page instead of a native lead form, and a follow-up system that calls the lead within a minute. We run every account with those four pieces in place, judged on consultations booked and arches seated.
How it works
- 01
Build the creative library
Patient-story video, before/after and financing-led creative tested in structured batches.
- 02
Match the offer to the audience
Prospecting, lookalike and retargeting audiences each get their own message and landing page.
- 03
Connect leads to speed-to-lead
Every lead is handed to the AI call center and CRM nurture within seconds of submission.
- 04
Refresh and scale
Creative is rotated before fatigue sets in and budget follows the campaigns producing booked consultations.
What's included
Everything below is delivered by the Implant Prospect team as part of the engagement. See how it fits the three ways to work with us on the pricing page.
- Campaign strategy and audience build
- Ad creative and copy production
- Lead form and landing page routing
- Retargeting of site visitors and video viewers
- Weekly performance and lead quality reporting
Inside the system
Creative built for the implant decision
Stock photography and generic smile shots do not move a patient who is embarrassed about their teeth. The creative that works is specific: a patient's own story told on video, a before-and-after with the timeline attached, a plain explanation of what the procedure involves, and financing presented as a monthly figure rather than a lump sum. We produce and test those concepts in structured batches, retire a creative when its results fade rather than when the calendar says so, and keep a library deep enough that the account never runs on tired ads.
Audiences, lead capture and speed-to-lead
Broad prospecting inside a tight geography consistently beats interest targeting for implant cases, with retargeting pools built from video viewers, site visitors and the CRM doing the work of qualification. Leads are captured on a dedicated landing page with a short qualification form rather than inside the app, which costs a little volume and buys much better intent. Every submission is routed to the AI call center and nurture sequences within seconds, because a Meta lead that waits until the next morning is usually gone.
Video and organic social that feed the paid layer
Patient-story and surgeon-led video shot on quarterly production days are cut for Reels, feed and YouTube, and the view audiences they create become the retargeting pool for the paid campaigns. Organic posting follows a set cadence built around proof and procedure content, not team birthdays, and direct messages are routed into the same follow-up system as form leads so nothing sits unanswered.
Results from practices on the system
All results →Meta campaigns run inside the same system — landing pages, CRM attribution and follow-up — that produced the results Arvada Dental Center and Truedent report below.
$50K → $65K
Call Revenue Months 2–3
Truedent Family Dentistry
Dr. Mileidis Peña Marro · Miami, FL
Truedent Family Dentistry grew tracked call revenue from $10K to $65K across three reporting months, connecting local visibility with calls and booked consultations.
Cosmetic + Implant
Read the case study →
$2M
In full-arch cases
Arvada Dental Center & Implants
Dr. Gregory Bennett · Arvada, CO
Arvada Dental Center & Implants: $2M in full-arch cases, supported by a clear process for calling leads, qualifying patients and booking consultations.
GP + Implant
Read the case study →Meta Ads questions
All FAQs →Is Meta or Google a better channel for full-arch leads?
- Both, in sequence. Meta long-form video is the most cost-effective top-of-funnel channel for full-arch buyers, who aren't actively searching yet. Google Search captures the bottom-of-funnel buyers who already know they want the procedure. A blended approach with 55–65% on Meta and 35–45% on Google typically produces the lowest cost per seated case across most markets.
Should we use Facebook lead forms or send leads to a landing page?
- Send leads to a landing page. Facebook lead forms produce 3x more form fills but the quality is dramatically lower because the patient never leaves the platform and is rarely committed. Landing pages produce fewer leads but those leads convert at 4x the rate. The math works out to higher total signed cases through landing pages, especially when paired with financing widgets and pre-qualification flows.
What is a realistic cost per lead for dental implant Facebook ads?
- In most US markets, a properly built Meta account produces qualified implant leads at $35 to $55 each. Markets with heavy competition like South Florida, Phoenix, and Dallas run $55 to $85. Rural markets occasionally run below $30. The blended cost per signed case is the more meaningful number — that figure typically lands between $420 and $620 across well-run accounts.
See what Meta Ads would look like for your practice
Book a 30-minute call and we'll walk through your market, your current numbers and what this system would change. Or leave your details and we'll reply within one business hour.
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